MIXTAPE

Brand Development | Illustration | Quick-Serve Concept

MixTape is a quick-serve food concept tucked inside a bustling urban marketplace, serving up funky fresh food with a side of nostalgia. We created a high-impact identity that draws from the visual language of 80s and 90s mixtape culture: loud, punchy typography, bratty mascots, and a palette of bold saturated colors.

Custom animal illustrations add humor and edge, making the brand feel alive, unfiltered, and full of personality. From window graphics to packaging moments, the tone stays playful and irreverent, remixing fast casual with a little attitude.