About

I’ve spent the last 20+ years getting my hands dirty, literally, to understand how great food products come to life.

Before I design a brand, write a story, or help a product grow, I like to dive into the deep work: visiting farms, walking factory floors, rolling dough, frying chips, churning ice cream. I’ve always believed that the best way to support food businesses is to understand every part of what they do, from seed to shelf, from first batch to scaled-up version.
 

FoodStuff is the creative studio where that hands-on curiosity meets strategy, storytelling, and design. I work side by side with teams to figure out what makes a product tick and how to share that with the world in a way that’s clear, compelling, and true to the process.