YAX CULINARY | YAX SNACKS

Brand and Product Development | Packaging Design | Social and Web

YAX Snacks is a modern snack brand born from the kitchens of YAX Culinary, blending ancestral ingredients with bold, craveable flavor. At the heart of it all: Chaya, the nutrient-dense supergreen of the Maya, reimagined as the hero ingredient in a line of tortilla chips packed with heritage, some heat, and a lot of heart.

We led the brand development from concept to execution, crafting a look that’s energetic, flavorful, and proudly Yucatecan. We brought together hand-painted flavor illustrations, punchy type, and a layered design system to reflect both tradition and innovation.

From the vibrant shelf presence to social storytelling, YAX Snacks celebrates the cultural richness of the Yucatán.